A Global Business Community Magazine
Print: ISSN 2155 3793 Online: ISSN 2155 3807
Available 24/7 www.brightsideglobaltrade.com Published quarterly by BMSI WINTER EDITION 2012 Volume 3: Issue 1
Brightside Global Trade Journal
United States
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Book Review
We First: How Brands and Consumers Use Social Media to Build a Better World
With capitalism hobbled today by greed and unsustainability, is it possible to reshape it to serve the greater good? Author Simon Mainwaring explains how it's already happening as social media empowers us to put market forces to work for a new form of altruistic capitalism. A brand marketing expert, Mainwaring offers a blueprint for a self-sustaining, more contributory We First economy that we all can play a role in creating whether we're consumers, business executives, or investors.
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Brightside Global Trade Journal
United States
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