Clorox Previews New Mobile App and Website for Ingredients Inside Program

A new mobile product ingredient application and website that will give consumers immediate access to product ingredient information while they shop or whenever they need it has been developed by The Clorox Comany. This initiative builds on Clorox's existing Ingredients Inside program to provide transparent, easy-to-access ingredient information to consumers.
The new tools will be available later this year and will give consumers information at their fingertips, including:

• The mobile website will allow easier on-the-go access to Clorox's Ingredients Inside information by offering content and functionality optimized for mobile device use.
• The mobile application, focused initially on iPhone users, will allow consumers to use their smart phones to scan a product UPC code and be taken instantly to that product's ingredient listing.

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